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The face of Marketing and PR is changing from day to day. Increasingly, you are seeing companies specialising in niche fields of marketing through to social and digital media. Gone are the days of large offices and multi-national companies, and whilst these still exist, many companies work from shared offices, bringing different dimensions to a booming industry.
The purpose of this itinerary is to provide you with a flavour of what you might expect from a Marketing and PR tour to London. If you would like to take your students to the UK, or to a European destination, then Anglo Educational Services will plan a fascinating, well-organised educational study abroad tour tailored to your specific requirements.
All AES groups have access to 24-hour emergency assistance throughout the programme.
MORNING Arrive in London and transfer to hotel by private motor coach
AFTERNOON Orientation session with AES staff and Metropolitan Police Officer
Guided coach tour of London
When you arrive in London you will be met by your private coach, which will take you all to your centrally located hotel. As check-in is not normally until 3pm arrangements will be made with the hotel for you to leave your luggage in a secure area if you arrive before this time. A pack containing maps plus any pre-purchased travel cards will be left for the group leader upon arrival.
The arrival orientation session by AES staff will be held at the Anglo Educational Study Centre. This session will cover health and safety, using public transport including buses and tubes, as well as offering you helpful hints for your stay in England. It will also give you a chance to ask any questions you may have.
Following your orientation session, you will have a guided coach tour of London with a private guide. Please remember to bring your camera, as there will be plenty of photo opportunities. You will then be dropped back at your hotel to check in and get an early night, so that you can be up bright and early for your first site visit in the morning!
Day 2
MORNING Visit to a restaurant group to talk about the importance of social media and marketing within the hospitality sector
AFTERNOON Visit to a magazine company
EVENING Free
This morning your group will visit a London restaurant group. London is a major hub for many restaurant chains, and there is a big rise in the number of smaller restaurant groups, pop ups, and markets. You will learn about PR and marketing within the hospitality sector, as well as social media and the development of hospitality and tourism in the UK.
Following free time for lunch, you will visit the office of one of London’s many magazines. Your visit will start with a tour of the office and will include a meeting with a member of the editorial team and the chance to understand how journalism in the UK is structured.
Day 3
MORNING Visit to Marketing and PR Company
AFTERNOON Visit to major retailing company with marketing and PR lecture and tour
EVENING Free
After breakfast at your hotel, you will make your way to a presentation by one of London’s major marketing and PR companies. Here you will meet with staff, have a talk about the company alongside your tour, and gain an insight into how the field of marketing and PR is covered in the UK.
In the afternoon, you will meet with the marketing team at one of the UK’s best-loved retailers. The John Lewis Partnership, incorporating supermarkets and department stores has a unique structure, used not only by international retailers as an example of corporate responsibility, but also by the UK Government. Your students will tour the store, be taught about their marketing and media strategies, and have the opportunity to ask questions about the company.
Day 4
MORNING Opening Ceremony at the Tower of London. Meeting with Marketing and Travel Trade Team at Tower of London
AFTERNOON Visit with CEO of a Digital Marketing Company
EVENING Free
It will be an early start this morning for your group. You will meet at the Tower of London for morning entrance into the opening ceremony. This is a special ceremony, which is only available to view from within the Tower to groups, and involves a military escort and march to open the Tower for the day. After this ceremony you will remain at the Tower, and will be meeting with a member of the Sales and Marketing team who will talk to you about how a large attraction such as The Tower of London is run, and the importance of sales and marketing. Following this you can take a Beefeater tour if you wish, where you will be taken around the grounds, discussing the history of the Tower, torture, and the secrets held within, including the mystery of the Princes in the Tower.
After exploring the Tower of London independently your students will be meeting with the CEO of a Digital Marketing company. They will learn about how the company is structured, the way in which they function, and the changing face of the marketing industry.
Day 5
MORNING Visit to a London university to meet with student union leaders about Communications, Student leadership, and Management
AFTERNOON Lecture on marketing and PR by social media expert
EVENING Visit the West End for a Theatre production
This morning you will go to one of the major London universities where you will meet with members of the Student Union team. You will learn about their role, the importance of the student union to students at the university, and how they promote their services. The group will take a campus tour and see the facilities, allowing you to compare and contrast with your home campus.
After free time for lunch, you will meet with a social media expert. Social Media is key to the field of marketing and PR, and this lecture will allow you to gain an insight into the use of social media to promote brands and products and the role that they play in enhancing a brand’s image.
In the evening, you will attend one of London’s West End theatre productions.
Day 6
MORNING Free
AFTERNOON Free
EVENING Free
Today is a free day, allowing you to sightsee, or take part in activities that you would like to do whilst in London. Alternately, you could use this day to explore further into England, perhaps visiting Stratford Upon Avon, Bath, or another of England’s cities such as Oxford.
Day 7
MORNING Depart by private coach to the airport for your flight home
This morning you will be transported to the airport via private coach for your flight home. We hope you have had a memorable trip and look forward to welcoming you to London again one day.